To boldly go where no tech writer has gone before (one can dream, right?)

Book review: The Language of Content Strategy

The Language of Content Strategy

I’ve developed a lot of content in my life as a tech writer, but content strategy is a field that still puzzles me. What does it mean exactly? Why is it so important? And what on earth are transclusions, wireframes, and folksonomy? I finally found the book that answered all my questions: The Language of Content Strategy.

Published by XML Press, The Language of Content Strategy is a very unique book. Edited by Scott Abel (best known at the Content Wrangler) and Rahel Anne Bailie, it provides short texts written by 52 experts in the field of content strategy. Each text describes a term used in content strategy, and the terms are grouped into five categories: core concepts, core deliverables, technical concepts, extended deliverables, and global content.

I was afraid that reading a “dictionary” of content strategy terms might be tedious, but I very much enjoyed The Language of Content Strategy. The language is crisp and dynamic, the descriptions read very well, and enough information is provided to clearly explain each term without drowning the reader with too many details. I often found myself underlining sections of the book and taking notes in the margins for topics I wanted to explore, and I know that I’ll go back to this book for reference.

Each text also includes a short bio of the contributor, which allowed me to come up with a list of other books I want to read, as well as blogs and Twitter accounts I want to follow. Clearly, the editors gave much thought to the content and organisation of this book. They know content!

If you want to find out more about content strategy, I highly recommend The Language of Content Strategy. It will be available on Amazon later this week.